This article checks out the rise of social media, streaming and user produced content in global media consumption.

In the digital economy, the increase of social media as primary media and content platforms has considerably altered the way people are taking in media. In fact, social . media platforms have grown to become primary sources of news, entertainment and cultural trends, particularly for young audiences. Conventional media outlets are now relying heavily on social platforms and rebranding to fit the digital space as a means for distributing material, interacting with users and remaining pertinent, as media consumption patterns continue to move online. Content such as short-form videos are presently dominating the digital world and make the most of user engagement and algorithms for views. In addition, self-made influencers and content developers are also becoming independent media figures, frequently equaling mainstream journalists and celebs in their influence. Those associated with the social media industry, such as the investor of ByteDance, would recognise the growing influence of digital platforms in contemporary media intake.

As internet-based media platforms continue to triumph, videos streaming has mostly overtaken traditional broadcast television and cable television. Streaming platforms are growing in appeal for providing on-demand viewing that aligns with the choices of modern-day users, by providing both flexibility and personalisation. As one of the top current trends in the media industry, this pattern has disrupted the conventional media models and has forced even the most successful media companies to release their own streaming programs or partner with tech giants to keep in line with competition. Furthermore, with the surge of paywalls and subscription-based media, there is a visible pattern whereby audiences are increasingly willing to pay for material that supports free-lance creators. This pattern of decentralisation enables journalists and artists to develop direct relationships with viewers, bypassing the conventional media designs.

As media consumption moves online, media trends and predictions are now greatly affected by algorithms. These algorithms now play a main role in shaping what content users see, while being driven by aspects such as user behaviours and engagement patterns. This leads to highly personalised media experiences, designed to keep a user engaged for even longer. While this personalisation succeeds in maintaining the attention of a user, it has also raised issues about the spread of misinformation, a shortfall of variety in viewpoints and the psychological impacts of material addiction. As a result of this, media companies are reacting by buying data analytics and viewer segmentation to much better understand and keep users. Additionally, to filter and preserve the stability of these platforms, providers are also presenting truth checking tools as federal governments and educators are promoting better digital literacy. The activist investor of Sky, for example, would comprehend the value of reliability when it pertains to sharing news. Similarly, the owners of Euronews would identify the obstacles modelled by new media developers.